LinkedIn is one of the main social networking platforms for businesses. Although you may think that Instagram or TikTok are the “hot stuff”, LinkedIn is a professional network that is gaining popularity day by day. It’s time to create your business profile if you don’t already have one.

In less than 7 minutes you can learn why, when and what to post on LinkedIn to grow your business.  

Why post on LinkedIn

As mentioned before, LinkedIn is the ultimate professional tool used by millions of people every day. Posts are mainly P2P focused, but LinkedIn is even more crucial for commercial exchanges between two businesses. Therefore it is an essential communication platform if you are selling online or just want to grow your business. 

What do you do when you first hear about a brand? Google it! And among those results, your business’s Linkedin profile should definitely pop up. 

Having a profile on LinkedIn supports your overall company image and your brand. Here you are not only transmitting messages to your target audience, you are also available for them to connect and interact with you.  

When and how often should you post on LinkedIn  

Knowing what to post is crucial, but when you already decide on content it’s time to think about the time of posting. 

If you want your post to have maximum effect and reach your target audience you should figure out what time is best to post. This varies based on different factors, so it’s advisable that you try a few options and see what works best for you. 

As a rule of thumb, the best time to post on this social media platform is during work hours, when most people are at work where they are scrolling through LinkedIn. Ideally your post should appear in their newsfeed between 8-10 am or from 1-2 pm. 

For the best effect and helping you in growing your business it’s typically advised to post on LinkedIn at least once daily and no more than five times weekly.  

Seven Best types of Posts for LinkedIn 

1. Videos

Video has become a dominant force across social media platforms, and LinkedIn is no exception. Utilize this social media platform for sharing compelling videos that educate, entertain, or inspire your audience.

• Share product demos or interviews with industry experts.

2. Industry Insights and Thought Leadership 

In today’s competitive business environment, establishing yourself as an industry expert is crucial for success. LinkedIn provides the perfect platform to showcase your expertise by sharing valuable insights, trends, and predictions related to your field. 

• Share articles, thought-provoking videos, or engaging infographics. 

3. Events participation

Participating in industry events and conferences not only keeps you updated with the latest trends but also positions your business as an active player in your field. 

• Share insights, key takeaways, and highlights from events you attend or host. 

4. Company Culture

Use LinkedIn to humanize your brand by showcasing your company’s values, mission, and culture. You can easily make your brand more relatable on this social media platform by adding some personality to it, besides this you’ll attract like-minded professionals and potential customers.

• Share behind-the-scenes stories of your team, celebrate milestones, highlight achievements, and give your audience a sense of what it’s like to work with you. 

5. Educational Content and How-To Guides

Create educational content and how-to guides tailored to your audience’s needs. Give them some practical insights or address common challenges faced in your industry. By sharing valuable educational content, you establish yourself as a reliable source of expertise, and attract other professionals and potential customers. 

• Share informative blogs, infographics, how-to videos. 

6. Collaborations

Engage with other businesses and industry leaders by liking, commenting, and sharing their content. Collaborative partnerships and networking not only expand your reach and help to grow your business but also open doors to new business opportunities and collaborations. 

• Establish connections through direct messages, participate in industry-specific groups, and contribute to relevant discussions. 

7. Personal experience

Last but not least, it is always nice to add a personal touch to your business profile. Even on LinkedIn, personal stories are greatly appreciated. Moreover, your audience expects to hear your personal opinion or experience. Don’t be afraid to share it. 

• This is one of the best LinkedIn content ideas because your experiences belong only to you. Therefore they are truly unique! 
  

Never post on LinkedIn without a strategy

To sum up, posting on LinkedIn is extremely important for growing your business. You need to do it just to stay visible and in touch with existing customers. More importantly you show your expertise and readiness for forging new business connections. 

You can achieve this with different type of posts, but never post without a strategy. Besides knowing when to post, you should define the content in advance, as well as develop an editorial calendar to keep posting on this social media platform organized. We hope our post will help you navigate the ever-evolving landscape of LinkedIn and maximize your business growth. 

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