At KO Space, we are excited to launch our innovative lorry advertising service, designed to make your brand more visible and memorable on our busiest roads. Truck advertising (also known as trailer or lorry advertising) is an often overlooked form of outdoor advertising. Because they are highly mobile, advertising trucks can go virtually anywhere. They are best for serving populations that congregate outside, whether they’re traveling to work in the morning or attending an outdoor event.
In this blog, we will explore why KO Space lorry advertising could be your next great marketing move.
1. Why Lorry Advertising Stands Out
In a world saturated with digital ads and static billboards, lorry advertising provides a unique and powerful way to get your brand noticed. Here’s why it’s an effective method:
- High Visibility and Engagement
Lorry ads are prominent and hard to ignore, ensuring that your brand captures the attention of a diverse audience on the road. Our lorries travel along busy motorways and roads, bringing your message to a wide variety of people, including commuters, business professionals, shoppers, and holiday travelers.
FACTS:
– Mobile billboards generate 2.5 times more attention than static alternatives.
– 98% of in-car audiences indicate they noticed advertising on trucks.
- Cost-Effective and Efficient
Lorry advertising offers the same level of exposure as traditional billboards but at a fraction of the cost. This makes it a budget-friendly option for businesses looking to maximize their marketing spend. With each lorry generating between 10,000 to 40,000 daily vehicle impressions, your advertisement gets extensive visibility, enhancing brand recall and recognition.
- Dynamic and Flexible
Unlike static billboards that remain in one location, lorries move across various routes, ensuring your advertisement reaches different groups of people and remains fresh and noticeable.
2. Key Benefits of KO Space Lorry Advertising
- Enhanced Brand Recognition
Creative and visually appealing advertisements on lorries ensure that your brand stands out and is easily remembered by road users. With mobile billboards generating 2.5 times more attention than static ones, your message stays with the audience long after they’ve seen it.
- Broad Audience Reach
Lorry ads reach a wide audience, from daily commuters to occasional travelers, providing a broad demographic coverage that few other advertising mediums can match. Studies indicate that 97% of people can recall truck advertisements, making it one of the most effective forms of outdoor advertising for brand recall.
- Versatile Advertising Options
Choose from a range of advertising formats, including full wraps, side ads, or rear-only campaigns, depending on your budget and message requirements. Our team will work with you to design impactful ads that leverage the large canvas space on lorries, ensuring maximum visibility and engagement.
3. Why choose KO Space?
From initial concept and design to execution and monitoring, our experienced team will guide you through every step of the process to ensure a successful campaign. For accountability and transparency, our lorries are GPS tracked, allowing you to see where your ads are at any given time and providing detailed reports on campaign reach.
Lorry advertising can be used as a standalone marketing strategy or integrated with other media activities to enhance your overall advertising efforts. By combining lorry ads with other marketing channels, you can create a comprehensive and cohesive campaign that maximizes your brand’s visibility and impact.
