How to create a Strong Brand Identity and Design your Business Logo

Ko Agency – News

Identiteta znamke

In today’s competitive business landscape, a strong brand identity is essential for success. It serves as the face of your company, representing its values, personality and services. Business logo is one of the key components of a compelling brand identity.  

In this blog post, we will explore the process of creating a strong brand identity. Of course we’ll take a look at how to design a unique business logo too. We will introduce the elements that make a logo compelling and how it reflects a brand identity. Last but not least, we presented a case study to illustrate some of the best examples of an original brand identity.  

How to create a Strong Brand Identity 

Brand identity is more than just a logo. It actually encompasses a cohesive visual language that extends across various touchpoints and communication channels. However, the business logo serves as the cornerstone of this identity. 

Design your Business Logo like a pro 

When designing a logo, it is necessary to consider the following elements:

1. Simplicity: A memorable logo is often simple, yet impactful. It should be easily recognizable and scalable across different mediums. There are a lot of iconic logos that are extremely simple. For example the Nike’s swoosh or Apple, which are instantly recognizable and convey a strong brand message.

2. Originality: Your logo should stand out from the competition and be unique to your brand. Avoid generic or clichéd symbols and strive for an original design. 

3. Relevance: The logo should align with your brand’s values, personality, and industry. It should evoke the desired emotions and resonate with your target audience. For example, a children’s toy brand might use playful and vibrant colors, while a luxury brand might opt for a more sophisticated design.

4. Versatility: Consider the adaptability of your logo across different platforms and mediums. It should look great in various sizes, both in print and digital formats. A versatile logo ensures consistency and recognizability across all brand touchpoints.

Business logo as a part of your brand identity should be presented in detail in your “brand book”. 

A brand book contains all the elements that make your brand unique and make it stand out from competitors. These are some core elements like brand mission, values, and vision, but more importantly logos, colors, fonts, sizes … It also contains the guidelines on how to properly use the logo and its variations.  

KO brand identity
KO brand identity

Learning from the big players 

Successful brand identity has a very big impact on customers’ perception. Some good examples from global brands are: 

Coca-Cola: Coca-Cola’s logo is a classic example of a timeless design. The distinctive script font, known as the Spencerian script, exudes a sense of nostalgia and evokes emotions of happiness and joy. The logo has remained largely unchanged for over a century, demonstrating its effectiveness and enduring appeal.

Airbnb: The Airbnb logo represents both inclusivity and belonging. The “A” in the logo is designed to resemble a heart and a location pin, symbolizing love, travel, and the sense of home. This clever design communicates the brand’s core values and resonates with its target audience.


We have helped many businesses in various industries to build a strong and recognizable brand identity. It all starts with a story, from which we take inspiration to create an original logo. We always strive for the clean design that represents the brand in a simple yet straightforward way. 

One of our latest examples from practice was the complete brand identity project we did for a brand of homemade schnapps. It was an original, powerful and fun project to work with and we are very proud of the outcome. Check out the outcome on our website.

Find more of our original branding projects on our Behance page.

To conclude  

Creating an original brand identity through logo and visual elements is a pivotal step in establishing a memorable presence in the marketplace. By focusing on simplicity, originality, relevance, and versatility, you can create a business logo that embodies your values and resonates with your target audience. You can always count on our design skills and experience to help you if you get stuck. 🙂  

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If you want to discuss an upcoming project for you or your brand please contact us.

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