Meta AI is an assistant developed by Meta. It is designed to enhance the user experience on platforms such as Facebook, Instagram, Messenger, and WhatsApp.
With Meta AI, users can easily create content, ask questions, receive recommendations, and much more, all with the help of artificial intelligence. It was officially introduced in early 2023 in the United States. However, its expansion into Europe faced regulatory hurdles, primarily due to concerns about data privacy.

Meta AI was officially launched in Slovenia in March 2025, when Meta began rolling out its AI assistant in 41 European countries, including Slovenia.
What Does Meta AI Offer?

Meta AI brings numerous functionalities that improve the user experience:
- Chat Assistant: Users can interact with Meta AI via text messages, ask questions, search for information, or simply chat.
- Content Creation: With Meta AI, you can create images based on text descriptions, meaning you can simply describe what you want, and the AI will turn it into visual content.
- Personalized Recommendations: Meta AI analyzes your interests, past activities on the platforms, and behavioral patterns to offer recommendations for content, events, places, and activities.
- Task Assistance: AI also helps with simple tasks, such as translating texts, summarizing long articles, or creating task lists.
- Fun and Creativity: In addition to practical tasks, Meta AI offers fun features like creating stickers, generating funny responses, and other creative content.

Slovenia Included in Meta AI Availability
Slovenia is part of the list of countries where Meta AI is available. This means Slovenian users can take advantage of all the benefits this AI assistant offers, such as help with content creation, information searching, and receiving recommendations, all directly in their favorite apps. However, functionalities like image creation or editing are not yet available.

How to Communicate with Meta AI?
Interacting with Meta AI is simple. It is available through chat windows on Meta platforms:
- Look for the blue circle icon, which marks access to Meta AI on Instagram, Facebook, Messenger, or WhatsApp.
- When you click the icon, a chat window opens where you can start interacting with the artificial intelligence. A welcome message or an initial greeting from Meta AI will appear, inviting you to ask a question or choose from one of the suggested help options.
For more details about Meta AI and the latest updates, you can refer to Meta’s official blog or check out their posts on social media.