8 biggest content and web design mistakes during a website redesign

Ko Agency – News

8 največjih napak med prenovo spletne strani

In the ever-evolving digital landscape, a website redesign is a pivotal step to maintain relevance and effectiveness. However, it’s not without its share of potential pitfalls. This blog delves into the 8 most common content and web design mistakes to steer clear of during a website overhaul, helping you create a seamless, user-friendly, and high-performing online platform.

1. Neglecting existing page rankings

It’s crucial to assess your content and website rankings. Identify high-performing pages and collaborate with your team to enhance and maintain their rankings.

 Existing Page Rankings

2. Overlooking underperforming content

Once you’ve identified your page rankings, don’t forget to review and improve underperforming content. Revise or remove it to maintain a well-organized content structure.

3. Disregarding Metadata

Ensure that every webpage is equipped with SEO-optimized titles and meta descriptions. This not only aids in converting searchers into visitors but also bolsters your search engine rankings.

4. Ignoring images

Neglecting properly sized and formatted images on your web pages is a common mistake. High-quality visuals play a significant role in making your website visually appealing.

website images

5. Designing without considering functionality and development

Designing a website without taking functionality and mobile-friendliness into account is a major misstep. Your site should attract and convert potential customers with features like calls to action and content hierarchy.

Website functionality

6. Lack of an internal content approval process

It’s essential to have a clear content approval process before content goes live. Review, set deadlines, and assign responsibilities for different page content.

7. Separating copy and design efforts

Content and design should complement each other. Collaboration between your content and design teams is key to a successful website.

8. Failing to define website goals and performance metrics

Clearly define your website’s vision, mission, and key performance metrics. Setting benchmarks in advance allows you to assess your achievements and areas for improvement.

To ensure your website remains a beacon of success in the digital realm, it’s imperative to be mindful of these 12 significant mistakes. Remember, a website is not static but a dynamic entity that requires ongoing attention and strategic planning. Whether it’s optimizing content, enhancing design, or setting clear goals, a well-executed website redesign can transform your online presence for the better. 

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If you want to discuss an upcoming project for you or your brand please contact us.

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