Barbara Potrč, 10. 5. 2022
Algorithms are a key way social networks can draw us in and keep us paying attention. Let us talk about TikTok algorithms, what are they, how do they work and how do we make a most of it.
What is TikTok algorithm?
The TikTok algorithm is a recommendation system that determines which videos will appear on your For You page. No two users will see the same videos on their For You page, and the videos you see might change over time based on your viewing preferences and even your current state of mind. A stream of videos curated to our interests, making it easy to find content and creators we love.
How does TikTok algorithm work?
The TikTok algorithm bases recommendations on a user’s interactions with content on the app. Those interactions are anything that offers clues about the kind of content the user likes, or doesn’t like.
The For You page recommends content based on several factors, including:
– Which accounts you follow
– Creators you’ve hidden
– Comments you’ve posted
– Videos you’ve liked or shared on the app
– Videos you’ve added to your favorites- Videos you’ve marked as “Not Interested”
– Videos you’ve reported as inappropriate
– Longer videos you watch all the way to the end
– Content you create on your own account
Anyone can go viral!
It is very important to know that TikTok does not base recommendations on follower count or on a history of previous high-performing videos. Sure, accounts with more followers will likely get more views because people are actively seeking that content. However, if you create great content that speaks directly to your target audience, you have as much chance to land on their For You page as an account that has had previous videos go viral.
How to work with TikTok algorithm?
TikTok moves fast. This is not the platform to add an intro before you dive into the meat of your video. The hook for your video needs to inspire viewers to stop scrolling and continue watching your video.
You only get 150 characters for your TikTok caption, including hashtags. But that’s no excuse to neglect this prime real estate. A great caption tells readers why they should watch your video, which increases the engagement and video completion ranking signals to the algorithm.
And finally, you must create high-quality videos specifically for TikTok. You don’t need any fancy equipment — in fact, your phone is the best tool for creating authentic video. What you do need decent lighting, a good microphone if possible, and some quick edits to keep the content moving. TikToks can be 5 seconds to 3 minutes long, but aim for 12-15 seconds to keep your viewers engaged. For the greatest algorithm TikTok impact, try experimenting with trending effects.
Understanding how the TikTok algorithm works is one of the key ways to win at TikTok. So if your brand is planning to leverage the platform, take advantage of the tips above to make the algorithm work in your favor. This is also an effective way for content creators to gain visibility and build influence on the platform.
Have you hacked the TikTok algorithm yet?
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