The biggest challenges are always inside ourselves and this time it wasn’t any different. The old KO Agency brand wasn’t a good interpretation of who we are anymore… Something needed to change. We went deep into our roots to figure out what resonated with us personally and how we want to be viewed by others. We embarked on a journey like no other. We went through countless iterations, different design styles and vivid color choices and in the end, we have finally found ourselves. Clean, abstract and geometric representation of our initials with the combination of vibrant green made us feel excited about our brand again. It represents our habit of pushing conventional rules to the extreme, yet staying cohesive and logical in our design thinking. Please welcome the new KO Agency brand identity.