Hitri nakup is a personalized online grocery shopping service offered by one of Slovenia’s largest supermarkets, with the aim of providing customers with a fast, safe and convenient grocery shopping experience. We approached the project – to update and refresh the visual image of their Instagram feed, with pleasure, but above all with a comprehensive approach. We achieved the objective of reaching the target group with unique, informative posts that resemble the brand identity and express the advantages. The posts we created achieved a 200 % higher Instagram reach.