Barbara Potrč,
The internet is changing at an extraordinary pace. If you don’t regularly follow trends, you can quickly fall far behind. Despite the constant change, the basics of starting and growing a business on the internet have not changed. If you are just starting your online business, here are some tips on what you need to do. Likewise, for those of you who have been online for a while, you can double-check whether you’ve neglected a step or not done it at all. You can never miss the basics. Having your own online business is certainly an attractive choice, but it also comes with its own set of challenges.
Today we will show you 7 steps to a successful online business:
1. Back up your business idea with detailed market research
If you have a good idea, ask yourself what it would contribute to the market. One of the biggest mistakes is to fall so hard in love with your own idea that you can overlook the fact that there may already be an idea similar to yours on the market that offers a much better solution.
We need accurate market research to give us an indication of whether the market really needs it. It may sound harsh, but it’s true: even if you think you have the best idea, that doesn’t mean there’s a market for it. Before you invest your time and energy in setting up a business, research whether there is interest from potential buyers.
2. Take advantage of a free initial promotion
Social networks can be useful for promoting yourself, building your personal brand, finding customers, suppliers, business partners and even finding good ideas.
Other ways to promote at lower or even no cost can be seminars, workshops, training, blogs, various forums, a website, etc. All of these are great ways to learn new skills, promote yourself, and are mostly free of charge. Of course, networking is also important, so attend various training courses, workshops, lectures, conferences, etc.
3. Write marketing content that sells
You can learn how to write sales marketing content. If you invest regular effort in your writing and educate yourself, over time writing will become a routine. You know how the saying goes, “Practice makes perfect.”
It is also important to focus on the problem your customer has.
4. Make a sales website
Today, you can create a website yourself, as there are easy tools. The cheapest and easiest tool is Wix. com. You can also create a logo in this system or in the Canva tool.
All you need for a website is a domain, hosting, content, photos, some video, and products to sell. If you don’t have your own photos, you can use them from free libraries like Pixabay and Pexels. But they are also available in Canva itself.
5. Drive traffic to your website
Once you’ve set up your website, you need to make sure it gets traffic. You can do this by promoting it on social media and by listing your site on Google My Business. With weekly newsletters, you can build an email list, create and write your own blog. All this helps you optimize your website.
6. Gradually build your visibility
It is also very important to build your personal brand. People do business with people and it’s easier to trust a person than a logo. That’s why you will be much more successful in your marketing activities if your whole team is involved, or if you are currently alone, you personally. Don’t hide behind logos, tell your story. Communicate regularly with your potential customers as a person.
7. Upgrade your products or services regularly
One of the most important online marketing strategies is to develop the lifetime value of each customer. At least 36% of people who have or will buy from you once will buy your product or service again if you nurture them. So upgrade your products or services so reward your customers for their loyalty with vouchers or loyalty club gifts.
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