Barbara Potrč
There are a lot of ways to market your website on the internet. Here are 6 main disciplines of online marketing you should be familiar with:
Content marketing
A marketing strategy which is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach promotes brand awareness. Instead of pitching your products or services, you are providing relevant and useful content to your prospects and customers to help them solve their issues.
Native advertising
The use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, or as recommended content on a internet page. They don’t really look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out.
Pay-per-click (PPC) advertising
A marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads. This model is used to drive traffic to websites. Since you have to pay for each click on your ads, we recommend you to only bid on keywords that are relevant to your business. A keyword tool can help you find the right keywords that are both, likely to drive sales or conversions, and are not expensive.
Search engine optimization (SEO)
The process of optimizing your website so that it becomes search engine friendly. It increases its visibility when people search for products or services related to your business. SEO is often about making small modifications to your website. When viewed individually, these changes might seem like small improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
Social media marketing
The use of social media platforms to connect with your audience in order to promote your brand and create brand awareness. Social media marketing has purpose-built data analytics tools that allow you to track the success of your effort.
E-mail marketing
Sending commercial e-mails (advertisements, request business, sales, donations) to potential or current clients. You can do a lot of things with e-mails, such as sell products, share news, improve your cart abandonment rate or tell your story.
If you have a website, it is important to be familiar with these 6 online marketing disciplines. Try them out and let us know, how it goes!
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